Background

Recently, coins and tokens pursuing payment and utility functions have been issued and distributed in the market. However, there are actually no coin at the level to meet the diverse needs of the market. The reason is that there is no coin that fundamentally solved the existing problem of "token is low in utilization“.

First, there is a problem that it is difficult to apply a fixed value because the coin price fluctuates in real time. So it is difficult to find a coin that can actually be used as a means of payment. For this reason, there is a inherent limitation that tokens cannot function as a means of payment.

Second, tokens have low market scalability and ecosystem activity. Most tokens are issued for limited markets, and tokens with similar functions in the same market are operated by dividing the market. This is a phenomenon that occurs due to a lack of conceptual settings for commonly used tokens.

Third, in the current coin market, investors are suffering damage due to scam coins, and distrust in the coin market is increasing. As a result, the external phenomenon of the coin increased, adversely affecting the formation of the coin ecosystem, resulting in shrinking the coin ecosystem.

The opaque management of fund-raising and foundation operations clouded investors' views and eventually turned the coin market into a speculative market.

In order to fundamentally address these issues, the PsuB team focused on steadily expanding the utilization of the PsuB Token and designed the PsuB Ecosystem to be built and expanded within the PsuB Metaform.

To overcome the problems of unstable and uncertain markets, PsuB will operate two business models. The payment model focused on expanding the use by establishing a payment function that allows tokens to have a fixed value in the real economy and a payment system(SuBPay) that can provide convenience and discounts to consumers. The payment system will not be derived from tokens but operated as an independent platform. In addition, a payment guarantee will be issued by a financial institution as much as the amount issued to ensure the stability of SuBPay, and the amount of the payment guarantee will increase as the use and distribution increase.

The utility model is operated via NFT MarketPlace. Recently, the trading volume of the NFT market has decreased significantly due to the difficulty of being recognized for investment value and the fact that the purpose of investment is limited to simple ownership. The PsuB team will lead to the popularization of NFT by proving that NFT can be used closely in real life and can be a means of financial technology, not just for ownership purposes. PsuB will establish a recognition of 'NFT= Practical Utility' such as 'Physital(Physical+Digital)' that can be used in the real market with clear utility functionality.